Scene Usa- 36 September 1996
COME ON FEEL THE NOISE
Interview taken by Steven Batten
When you've got a reputation for being the most powerful band on the planet, you've got a lot to live up to. That daunting prospect doesn't trouble Manowar, however Returning after a four year absence, the band is set to prove once and for all that the demise of heavy metal has been greatly exaggerated.
With LOUDER THAN HELL, their forthcoming Geffen Records release (scheduled for a Tuesday, October 1 premiere), Manowar are intent hellbent, rather on realizing the kind of success here in the States that they have long enjoyed abroad.
They'll kick off a world tour right here in Ohio when they perform at the Machine in Massillon this Saturday, September 7.
In keeping with its mission statement of making every Manowar concert an event of epic proportions, the band will shoot a video for its new single, "Return Of The Warlord," during its Cleveland area stay
'It's gonna be unbelievable, man,' enthuses vocalist Eric Adams. 'We're gonna f**kin' blow the roof off this place.
"We picked Ohio because the last time we played in the States, we went across the whole country, and everybody in the band seems to remember Ohio, in particular a club in Cleveland called Flash's. That was a cool show for us, and the crowd was just f**kin' bananas. It was great to see that."
It's reactions such as that, as well as the band's near legendary status in Europe and elsewhere that prompted Geffen Records to take a chance on the 'band, which released two albums (INTO GLORY RIDE and HAIL TO ENGLAND) on the label early in its career.
"Geffen showed a big interest in the band a long time ago, and they came over to see us play in Europe and saw the maniac crowds over there, so they decided, 'Hey, there's a buck to be made, maybe they can do something here in the States', Adams says. 'They were behind the band and they were very honest with us.
"They're one of the only record companies and we've been with seven or eight of them that's been honest enough to tell us, 'Listen, you guys seem to know what you're doing, do it.' And not try to convince us to be something that we don't want to be.
"They know that we know how to tour, we know how to make records. We do the whole thing ourselves because we've been here long enough to know how to do it."
The early returns have been encouraging for both band and label.
"We're pretty, excited about ft," Adams says. "We put a single out and it hit the charts in Germany the first week it was out. That's kind of exciting for us."
For now, however, the most exciting thing for Manowar is the video, which Adams promises is going to be an unforgettable experience for both the band and its devoted fans.
"It's a song about bikers 'Return Of The Warlord - he explains. "Obviously the bikes are going to be there.
We're going to have a good time with those bastards, I tell ya. So put the word out. Anybody who's got a bike,
c'mon down and party with the band. We're there for two days in Ohio, and we're just gonna party down and have a hell of a time.
"We're gonna got some great lookin' chicks," he continues, "hop 'em on the back of the bikes and go for it. We'll have chicks up there dancing on stage while we're playing. It's gonna be a real f**kin' cool scene. It's gonna be one hell of a f**kin' party. The gig is second it's a party first."
Adams and his band-mates guitarist Karl Logan, bassist Joey DeMaio and drummer Scott Columbus are confident the local fans won't let the band down.
"It's a cool scene, it's a cool crowd, it's a metal crowd," he says. "It's strictly a Manowar crowd, and it's the place we want to be. We think it's going to make a great video.
"We're psyched," he adds. "We just can't wait to play. We're dying. It's like Christmas morning for us, you know."
The hardest part, at this stage in the band's career, is knowing what songs to play, without leaving out any favorites.
"It's tough," Adams admits. "When you've got eight albums, you don't know who in the crowd has only BATTLE HYMNS. Which one in the crowd only has HAIL TO ENGLAND, you know. Who 's got SIGN OF THE HAMMER or KINGS OF METAL. We try to pick and choose songs; from every album, which leaves us time for two or three songs from LOUDER THAN HELL. Obviously "Return"'s gonna be one of them."
Beyond that, the game plan simple according to Adams.
"Our game is just to get out there with this wall of gear, pedal to the metal, man. Just f**kin' put it
where it's supposed to. Kill some people out there. Strap your f**kin' nuts to your legs because we're gonna blow this f**kin' place apart.
"This is the loudest band in the world, brother, and we're comin' to Ohio. We're just gonna show people what true heavy metal is. It's not dead, and it's not gonna die as long as Manowar's playing."
It's that dedication to what the band's always been about that has endeared Manowar to their fans, Adams says.
"We aren't going to change for anybody, we're not going to follow anybody's trends. We have our own beliefs and our own style of music, and that's what we're doing. I think the fans really dig that about the band. We don't take shit from anybody. We don't kiss ass, we kick it. That's the way it is".